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Demand
Demand
represents the immediate or current desire for a product coupled with the ability and willingness of the buyer to buy it. The following terms, when used in connection with “demand,” are interpreted as meaning:
Demand Exceeds Supply/Offerings
When demand is substantially greater than available supplies/offering.
Very Good
Demand is well above average for seasonally normal supplies/offerings.
Good
Demand is better than average and trading is more active than normal.
Fairly Good
Demand is slightly above average buyer interest and trading.
Moderate
Average buyer interest and trading.
Fairly Light
Buyer interest and trading are slightly below average.
Light
Demand is below average.
Very Light
Few buyers are interested in trading.
Practically No Demand
Indicates a stagnant condition on the market, with very little interest and very few or no sales.