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represents the immediate or current desire for a product coupled with the ability and willingness of the buyer to buy it. The following terms, when used in connection with “demand,” are interpreted as meaning:

Demand Exceeds Supply/Offerings

When demand is substantially greater than available supplies/offering.

Very Good

Demand is well above average for seasonally normal supplies/offerings.


Demand is better than average and trading is more active than normal.

Fairly Good

Demand is slightly above average buyer interest and trading.


Average buyer interest and trading.

Fairly Light

Buyer interest and trading are slightly below average.


Demand is below average.

Very Light

Few buyers are interested in trading.

Practically No Demand

Indicates a stagnant condition on the market, with very little interest and very few or no sales.

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